El X. The Brand is a realization of a long-held aspiration, a journey fueled by the desire to combine creativity and style in a distinctive manner. This venture is something I've always yearned to undertake, a passion that has driven me to create a brand that encapsulates my unique vision. The first project will include Sunglasses, which have seamlessly been a part of my personal style, becoming an iconic element that accompanies me at all times. If you spot me, chances are I'll be sporting a pair of stylish shades.

 

The influence of my parents is profound, as they instilled in me a deep appreciation for fashion and encouraged my individuality. Their influence is interwoven into the very fabric of El X. The Brand. Additionally, the iconic Late Aaliyah, renowned as the Queen of Urban Pop and Princess of R&B, played an integral role in shaping my first launch from El X. The Brand. Aaliyah's timeless elegance, her trailblazing individuality, and her iconic fashion choices resonated deeply with me. Her impact is palpable in the launch of my sunglass line, where her essence is infused into some of the designs. This homage to Aaliyah's legacy doesn't just celebrate her, but also underscores my brand's core principles of originality and sophistication.

 

With a deliberate focus on unisex styles for my initial collections, my aim is inclusivity. These sunglasses are tailored to suit anyone, irrespective of gender. The essence of my brand is to create pieces that resonate with a diverse audience, enhancing their unique styles.

 

The future-forward perspective is a driving force behind my brand. It's reflected in the forward-looking designs featured in my collections. Each pair of sunglasses encapsulates the spirit of creativity, evoking a sense of what is to come. This commitment to pushing boundaries and embracing the future is the thread that ties all my creations together, echoing the ethos of El X. The Brand.

 

~ Founder, CEO 

​

El X.